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Lifeway rolls out new strategies to better serve customers

November 7, 2019

By Aaron Wilson NASHVILLE, Tenn. -- The year Lifeway Christian Resources was formed, Thomas Edison filed a patent for a motion picture device, the game of basketball was invented and Arthur Conan Doyle penned his first Sherlock Holmes novel. That year was 1891, when Lifeway—then called the Sunday School Board—launched with the mission of creating Sunday School resources … [Read more...]

Lifeway to focus on digital retail, close brick-and-mortar stores

March 20, 2019

Lifeway Building

By Carol Pipes NASHVILLE, Tenn.—Lifeway Christian Resources is charting a new course in 2019 marking a strategic shift of resources to a dynamic digital strategy. As part of the transition, Lifeway will close its 170 brick-and-mortar stores in 2019. The organization will continue to offer a broad selection of resources through LifeWay.com and the Lifeway Customer Service … [Read more...]

Lifeway unveils new store concept design

October 16, 2018

By Aaron Wilson FRANKLIN, Tenn. -- Guests who drive by the recently remodeled Lifeway Christian Store in Franklin, Tenn., will be greeted with a new message adorning the side of the building: “Fearfully and wonderfully made.” While the phrase from Psalm 139:14 refers to God’s glory reflected in the human body, it’s also fitting given the care and intentionality Lifeway … [Read more...]

Franklin Lifeway Store celebrates grand opening with special events

October 10, 2018

By Aaron Wilson NASHVILLE, Tenn. -- The newly redesigned Lifeway Christian Store in Franklin, Tenn., will celebrate its grand opening this month with a host of activities and events, Oct. 15-27. The Franklin store’s new concept design is unlike any other Lifeway Store in the nation, featuring: The Well, an in-store coffee shop and café that uses its profits to create … [Read more...]

Lifeway stores welcome Proverbs 31 Ministries and Passion

September 25, 2018

By Aaron Wilson NASHVILLE, Tenn. -- Lifeway Christian Stores in select cities are getting new additions to their floor plans as Proverbs 31 Ministries and Passion have teamed up with Lifeway to provide a fresh shopping experience for guests. “We’re taking a store-within-a-store approach to these ministries,” said Faith Whatley, director of adult ministries. These … [Read more...]

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